Gragg Advertising 450 E. 4th St #100 Kansas City, MO 64106 Phone: 816.931.0050 www.graggadv.com Services Gragg Advertising is a full service direct response marketing agency. With our strategi .
Gragg Advertising
450 E. 4th St #100
Kansas City, MO 64106
Phone: 816.931.0050
www.graggadv.com
Services
Gragg Advertising is a full service direct response marketing agency. With our strategic experience, creative campaigns and marketing experience, we make powerful direct marketing principles work for you.
What can Gragg Advertising do for you?
Gragg Advertising generates results through:
■Creative Development and Production
■Broadcast
■Direct Mail
■Media Buying, Planning and Placement
■Print and Newspaper
■GraggTracks
■Call Management (pdf)
■Interactive Marketing
■Email Marketing
■Internet2Phone™
■Internet Master Vendor™ / Pay-Per-Lead
■Search Engine Marketing: Paid Search, SEO &
Internet Content Management
■Webchat
© 2010 Gragg Advertising
Tuesday, November 30, 2010
Behavioral Targeting Benefits
The House Energy and Commerce Committee looked at online advertising practices and now plans to introduce an online Bill of Rights that requires consumers to opt in for the tracking of their behavior.
Consumers will benefit from being tracked, as they will receive advertising for products they are interested in. Companies that understand consumers' needs will become trusted partners in their decision-making process.
Behavioral Targeting Benefits:
Stephanie joined Gragg Advertising as a Media Manager in 2002 and was then promoted to Media Director in 2003. Her responsibility is to oversee the Media teams and their development and implementation of strategic media plans for all Gragg clients. She currently serves as a board member for SafeNowProjectA, a not-for-profit organization that raises awareness for children's safety and protection against all forms of child abuse.For more information, visit www.graggadv.com.
Consumers will benefit from being tracked, as they will receive advertising for products they are interested in. Companies that understand consumers' needs will become trusted partners in their decision-making process.
Behavioral Targeting Benefits:
- 1. More click-throughs (35 percent)
- 2. More conversions (26 percent)
- 3. Improved return on investment (21 percent)
Stephanie joined Gragg Advertising as a Media Manager in 2002 and was then promoted to Media Director in 2003. Her responsibility is to oversee the Media teams and their development and implementation of strategic media plans for all Gragg clients. She currently serves as a board member for SafeNowProjectA, a not-for-profit organization that raises awareness for children's safety and protection against all forms of child abuse.For more information, visit www.graggadv.com.
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