Behavioral Targeting Benefits

The House Energy and Commerce Committee looked at online advertising practices and now plans to introduce an online Bill of Rights that requires consumers to opt in for the tracking of their behavior.

Consumers will benefit from being tracked, as they will receive advertising for products they are interested in. Companies that understand consumers' needs will become trusted partners in their decision-making process.

Behavioral Targeting Benefits:

1. 1. More click-throughs (35 percent)
2. 2. More conversions (26 percent)
3. 3. Improved return on investment (21 percent)

Stephanie joined Gragg Advertising as a Media Manager in 2002 and was then promoted to Media Director in 2003. Her responsibility is to oversee the Media teams and their development and implementation of strategic media plans for all Gragg clients. She currently serves as a board member for SafeNowProjectA, a not-for-profit organization that raises awareness for children's safety and protection against all forms of child abuse.For more information, visit www.graggadv.com.